Assignment 12A

Assignment 12A- Figuring Out Buyer Behavior 

Segment: People that attend Magic Kingdom 2-3 times a year

Interview #1:

The first person I interviewed felt like she encountered the problem as soon as she walks into the park. She has two small children and she is constantly worried that they are going to get lost in the park. Her children currently don't own cellphones so she has to be hyperaware of where her children are at all times. One of her children suffers from ADHD and he has been known to roam around without paying attention to his surroundings. Her current solution is to tell her children where to meet in case they get separated, as well as write her phone number in a piece of paper and place it in her children's pocket. She did not use any source of information to find her current solution. 

Interview #2: 

The second person I interviewed said that they encountered the problem when her friends want to go their separate ways in the park. She says that she usually goes in a large group of friends with her sorority sisters and they usually split up into several different groups. She says that it becomes hard to try and communicate between all of them. Her current solution to the problem is to try and set up a time when they can all meet. They make a plan and meet at a specific place and they give a time as well. Sometimes, however, some of her sisters are late because they lose track of time or they are in line to go on a ride. 

Interview #3: 

The third person I interviewed said that they encounter the problem when their phone runs out of battery. This person said that their family isn't too fond of riding the rides so they let her go by herself and she had to depend on her phone to be able to communicate with them after. She has had the issue before were her phone runs out of battery because of the long waiting lines and her using the phone while waiting. She realizes that her family becomes bored and they want to ride something else while they wait for her. Her current solution is to either have her family wait for her or if she gets out and they're not there they tell each other which ride they are going to next and they meet there. 

Conclusion: After I interviewed all three people I realized that they faced different kinds of problems when going to the park. Dealing with children is obviously more different than when you are going with your friends. They all become aware of the problem at different times when attending the park. All of their solutions included making some kind of plan in case anything goes wrong during the day. I think the segment that I chose was good because they are people that get to experience the park more and can encounter more problems when going.