Assignment 15A

Assignment 15A- Figuring Out Buyer Behavior No.2 

Interview #1: To be able to place the gps tracker into the magic bands, customers must purchase the magic band first. The first person that I interviewed told me that she had purchased several different magic bands. She told me that her first purchase was based solely on price so she bought the most basic magic band which costs less. As she went into different Disney stores she realized that there were different styles but they became more pricier depending on the style. Price as well as style played an important factor as to which one she wanted to buy. She said that she likes to purchase the bands at the actual Disney stores so that she doesn't have to pay for shipping. She says she just pays with cash or debit card, no need to finance this purchase. They don't really think about the purchase because she says that its a very convenient one instead of having to carry the a ticket. 

Interview #2: The second person I interviewed said that they cared more about the style than the price. They like looking for once that have the characters that they like and they don't really care for price that much. The quality of the bands are all the same so she said that she only picked based on style. She also said that she enjoys online shopping more than going into the stores and looking at all the options. She buys the band a few weeks before her trips to Disney and she enjoys getting the package in the mail knowing she will go on the trip soon. She said that she doesn't mind spending money on them because they will last forever, its not a reoccurring purchase. 

Interview #3: The third person I interviewed cared more about price than anything else. He says he didn't really care for the designs that they had to offer and he just went for the most basic one. He doesn't feel the need to spend more money on an object because of the design changes. He said he bought the item at the store because its a very quick purchase. He was glad he made the purchase because he said he tended to lose the card that is given to him as the ticket. He doesn't see himself buying another one because this one will last him forever. 

Conclusion: The segment that I chose (teenagers) all cared about different things. The two girls I interviewed seemed to care more about style than anything else. They guy that I interviewed care more about price than style. Even though price was also a factor, all three of them were willing to buy magic bands. I think that they are willing to buy this product because its more convenient that carrying a card around that you can easily lose.