Assignment 19A

Assignment 19A- Idea Napkin #2

You: I am currently majoring in Business Management as well as minoring in Event Management. My skills include being able to communicate and work well with others, as well as time management and organizational skills. I've had a lot of volunteering positions where I have had to delegate tasks to people and make sure they are getting their work done. I try to be as organized as I can and make sure that everything gets done in time. I had the opportunity to work at several events where I had to work with a team and complete the tasks at hand. My aspirations if this business idea would ever take off would be to work for Disney. This would play a major role in my life because I would be able to achieve one of my goals by working for that company.

What are you offering customers?: What I'm offering customers is a chance to find their friends and family in an easy way. It provides an alternative to having to depend on your phone while you are at the park. It would cause no inconvenience because the product would already be in the magic band, which is what you would use to get into the park. It would be a product that you could use every single time you went to the park and you wouldn't have to purchase a new one every time. It is also convenient since Disney already has an app and on top of that has machines around the park where you can scan your magic band.  

Who are you offering it to?: I am offering this product to children starting from 6 years old to older ages. My target audience would be families and big groups of people, especially people who have multiple children in their party. 

Why do they care?: Customers using this product would care because they would want to know where their friends and family are in the park. If the can't locate them through calling them, they have an option readily available for them. The longer they stay at the parks, the higher the chances are that the battery on their phone dies. It is very easy to lose a small child at this park when they become distracted and parents would most definitely care to find where their child is. 

What are your core competencies?: What sets me apart from everyone else is that there is no set system in place to find people at Disney. The only "competitor" I would have would be the cellphones that people carry with them. However, not everyone has a cell phone especially tourists that are just coming to visit. 

I think all of these elements fit together because they all complement each other. The people that I would be offering this product to cares about the well being of others. They would want to find their family members and they would want to know they are safe. The demographic for this product complements this as well because it applies to all ages. There are also weaknesses with this such as the product itself and how well it would work in the parks. Price would also be a concern because Disney may raise the prices to apply the GPS to the magic bands. 

Two main points I took away from the feedback was my target audience and the price of the device. I need to make the product available for people at a price that they are willing to spend for the band. I also had to change my target demographic because it was too broad.