Assignment 4A

Assignment 4A- Forming An Opportunity Belief

I believe that there is an opportunity to help parents keep track of where their children are when they take them to theme parks. More specifically, when there is a big family group and younger children that the parents need to keep track of in Disney's Magic Kingdom. I believe that with the new wristband that has your ticket programmed into it and is personalized to you, there can be a GPS tracking system put in place to help you locate all of the family members in your party. Alongside the already created app for Disney, this wristband would provide help with knowing where your family members are at all times. There are also different stations throughout the park where you would be able to scan your wristband and check the location of your family. There is an unmet need for parents to keep track of where their children are in a park as big as Magic Kingdom, especially when it's crowded. This is a need specific to parents and even large family groups who have to keep track of multiple young children that become very distracted in this park. Children can very easily get lost at a theme park, they might become distracted by a character or a parade and if the parent isn't 100% attentive the children might slip out of their grip. This need is not new, there are different locations in Magic Kingdom where children go when they get lost. The GPS tracker would just facilitate the process of finding where they are and not having to roam around until they find the lost children location. Disney already has a location where children that get lost have to go to, but this is would be hard to find if the child doesn't know where they are going. Instead, they would be able to scan their wristband and locate their family again. I am about 60% sure that this opportunity exists. 

Prototypical Customer: Children as well as parents 

Customer #1: Mother of two children 9 and 12

A) Exact nature of the need: I think that a lot of parents experience this to some degree, especially with boys because they are more distracted than girls. 

B) How often do you go to Magic Kingdom: It depends, we sometimes go during July and Christmas and other times we don't go at all. 

C) How long have you had this need: I've always tried to keep an eye on my children so I wouldn't say its a need I've had. 

D) When did you become aware of the need/how are you addressing it: I've always had a slight fear of losing track of my children, the older one has a cellphone so I can communicate with them at all times.

E) How satisfied are you with the solution: If I were to lose my child in the park I think this would be a good idea to have on hand.

Customer #2: Child, Male Age 10 

A) Exact nature of the need: I don't pay attention to my parents sometimes I like to walk by myself 

B) How often do you go to Magic Kingdom: I go sometimes three or more times during the year 

C)  How long have you had this need: He wasn't really aware that he had the need for this item 

D) When did you become aware of the need/how are you addressing it: He addresses it by memorizing his parent's phone number in case he gets lost

E)How satisfied are you with the solution: I have a place to meet my family if I get lost so not really 

Customer #3: Mother of two children 10 and 14 

A) Exact nature of the need: I have always had a fear that I will lose my 10-year-old because he suffers from ADHD and he becomes distracted easily 

B) How often do you go to Magic Kingdom: My family goes a lot because its an easy vacation spot 

C)  How long have you had this need: My sister once lost her son at Magic Kingdom so I would say ever since then 

D) When did you become aware of the need/how are you addressing it: When my sister lost his son he didn't have a phone, we make our son memorize our phone numbers in case he gets lost. We also make him write it on a piece of paper just in case.

E) How satisfied are you with the solution: I think its a good idea but I don't know how accurate the location would be 

Reflection: Talking to all of three customers I got to see different perspectives. I got to speak to a child who would be most likely the one getting lost. He already has a plan in place in case he gets lost so it wouldn't be useful. I think both moms appreciated the tracker more because they know how easy it is for a child to get distracted. 

Summary: I think that the original idea is still a good one, however executing it correctly may become a challenge. I do think that the opportunity is still out there for a GPS tracking device for theme parks in case your children get lost. I think that it is more accurate since I started because I took into account what all of my customers said. Entrepreneurs should take into account all of their customers feedback because they are the ones who will be using/ purchasing your product. They should adapt it to fit their customer's needs but also taking into account what they wanted to provide originally.